I have OTL on right now and they’re doing a report on Stephon Marbury and his new low cost shoe and apparel line, “Starbury.” The cornerstone of the brand is his new sneaker, designed to match the needs of an NBA player but priced at $14.98. Marbury plans on wearing the shoes during NBA games this season, and hopes that the shoes make it easier for families to afford brand-name sneakers.

You can listen to a report at NPR on the sneakers.

Marbury may have some detractors as a basketball player (that Knicks contract makes it easier to give up some sneaker money?), but this is a long overdue idea. It’s great to see a basketball player stepping up and challenging the notion that basketball sneakers have to cost $150+ to be good.