He got a mention on Bill Simmons’s podcast, apparently. If it weren’t for YouTube, would people know who he is? Especially considering the traditional music industry’s bias toward pretty young artists?

Update: Interesting comment on BoingBoing:

Wow! Thank you Xeni. I learned about Ronald from here, went to his YouTube channel and watched a few things. After 20 minutes I ordered 2 CDs. After doing so I sent Ronald an email. He replied, personally, within 20 minutes thanking me for the support. This is the music distribution model of the future — connecting directly with the fans without the corporate B.S. His is the first (physical) CD I’ve bought in over 5 years (physical that is. I’ve bought tune via iTunes in that time).

I totally agree, btw. Long term trends will pull this form of distribution to a near parity of the hit maker system we have now.