Has anyone seen the new ads for the Hummer H3?  As described elsewhere, there are two ads in the campaign - one for women and one for men.  The one for women:

Woman and kid at the playground. Another kid cuts in line for the slide. First Mom complains to second kids Mom, “My kid was first.” Second Mom, “well now My kid is first.” First Mom backs down.

First Mom goes out and buys a Hummer. Straps kid in. Slogan says “Get your girl on.”

The one for men:

The man is in the grocery store, emasculated by buying tofu when the guy behind him is buying ribs. So he goes, buys a Hummer, and the tag line is “Restore your manhood.”

I must say, I don’t get it.  Of course the running joke is that anyone who buys a gargantuan tank like a Hummer is trying too hard to prove something, but why would you reinforce that perception with your commercials? What’s next, “Hummer, for the less endowed”?