Love the writeup. My favorite line:

So, what do you think? Festering symptom of a celebrity-obsessed culture or damn good idea? Does it create real value for clients who don’t want to pay for celebrity endorsement?

Why can’t be all of those things?

(well, except “festering”… we don’t fester.)

Press is starting to roll…

Hmmm, Coolspotters. Like the name, like the idea. Wish I had joined that startup. Oh, wait….

FYI, in case you missed it, we relaunched our corporate site with a new look from our awesome new creative director. Coolspotters.com is coming soon…

PS. Don’t ask me about funding or any of those details. I can’t talk about it, and I’m not endorsing or confirming the numbers given by PaidContent. They were just the first to link to the press release, so they make it to the FM Wire.