When I was at ESPN.com, the top item on my wish list for things ESPN.com should’ve been doing was opening up the Fantasy engine with good APIs. My reasoning was twofold. First, there were lots of features people wanted that simply weren’t popular enough for a site like ESPN, where audience is measured in millions. Second, the team is small and couldn’t (and wouldn’t) build everything in house. It doesn’t make sense.

So, the idea is that a clean API that exposed just enough of the game engine for external tools to integrate in and then independent developers could build (and charge for, if they wanted) all the little niche features that are out there. FAAB free agency and auction drafts were the biggest features I thought were missing (though ESPN did roll out limited auction drafts this year).

Another thing to consider: Facebook was just “eh, Facebook” until the developer API came out. Then, they became a darling, started growing audience a bit more quickly, and now even Friendster has a developer API. There are positive business effects for concentrating on the core platform and turning your game into a service.

You have no idea how much I wanted to do this. Had I stayed at ESPN, I would’ve pushed for that as a new architecture. I had it documented out, plans on how to implement it, and was lining up the ducks to turn the sports group at ESPN.com into a stealth data provider. I was really considering this to be the next startup idea for someday in the future after we turn Fanzter into a media giant.

Now, it seems I won’t have to do it. TechCrunch just wrote up a new company called OPEN Sports Network. While the company web site talks more about the social piece (perhaps they integrate into social networks?), the TechCrunch post suggests that their game platform will have open APIs.

I’m making a prediction now: if this is executed well (and there’s reason to hope because this guy ran SportsLine), this will become the fantasy platform of choice for serious gamers quickly, with casual games following as soon as enough third party features extend the game.

The only thing I don’t understand is launching the platform in August. That gives 0 time to developers to extend the game before the NFL kickoff. I’m sure I’m just missing something, or they’re going out cautiously in year 1.