The video shows a bunch of people apparently randomly starting to dance as Do Re Mi from the Sound of Music starts playing over the loudspeaker. It was apparently a publicity stunt for a Belgian reality show. It’s a brilliantly executed video, funny, and amazing to watch.
It’s not the first commercial done like this. There was a T-Mobile ad in London, also done live at the station.
There’s also clearly some shared inspiration from the stunts done by Improv Everywhere. Looks like this stunt at Grand Central was their most famous one:
It’s been fun checking these out. Does anyone know which reality show the Belgian one was promoting? Can’t find it online so far.
(Found via los anjalis)
Update: Ah, found it. It’s called Op zoek naar Maria (looking for Maria) and was in the title of the YouTube page. I just didn’t know what that meant, it being in Dutch and all.





