There’s a thesis paper in episodes like this, basically determining the size of “grassroots” protests from the perspective of a corporation or agency receiving complaints. The Internet makes mobilizing like-minded supporters easy, and it generally over-magnifies the voice of small interest groups. I can’t imagine too many people aside from right wing bloggers looking at the Rachel Ray ad in question and reaching the same conclusion as these right wing bloggers — they see terrorism everywhere in everything. It’s sort of silly. Yet, Dunkin Donuts pulled the ad. There was no reason to do that.

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