I’m working at home today and was thinking I could catch up on Heroes on my computer. So, I go over to iTunes and realize that iTunes doesn’t have Season 2 because NBC pulled their content from iTunes. Wonderful.

So, I have to watch it o NBC’s web site, but since I can’t float the video like I can the iTunes window, I’m only able to watch a sliver. A screenshot of that half of my laptop screen is below the fold. I also couldn’t tell you what the TV commercials are for. I’m assuming that’s the revenue NBC wanted, but I’d like Sprint (the ads on the page) and whatever other video advertisers know that I ignored the ads on the NBC Video Rewind Player. It’s too easy.

And, on top of that, NBC/GE shareholders, they just lost $1.99 an episode from me. I missed 4 episodes, to that’s $8. Yes, yes, I can download Heroes episodes from Amazon except that I don’t own a PC. I don’t want to store them permanently on my Tivo. I’d like to take them on my iPhone and iPod. I can’t with Amazon’s inferior product. I’m not saying that you HAVE to go with iTunes, but keeping the most popular portable music player, the fastest selling phone, and a rapidly growing platform in mind would be a good thing, don’t you think?

So, NBC, thanks for screwing me out of a good experience and yourselves out of some cash. I’m sure I’ll miss more episodes of Heroes, and I’ll do the same with your online player. The irony is that my views will count just the same for the player, and NBC will count it as a success even though, quite frankly, the advertiser is getting screwed. Page views and video starts are pretty opaque stats, but that’s all that gets reported to advertisers.