Got it! Ads on FatMixx are showing the NBA’s playoff video “ad” again. I have some screenshots of what I was talking about earlier. It’s a little embedded interactive app. If you click on the controls, you can navigate to one of 4 features: Recap video, Preview video, Stat Leaders, and the Playoff schedule. If you click just in the window, you get taken to the NBA playoff package on NBA.com. Very slick, and great production values.

Here are the screenshots:

This is neat, but I wonder what the practical upshot is. Google Adsense as a Widget delivery vehicle? Is this content or advertising? Does it employ the same targeting algorithms? What keywords do you buy to deliver this ad? How much is the NBA paying? This is an interesting development.