Quick note: I was checking out NYC17’s comment on my “Why I Left ESPN.com” post below and saw something I hadn’t seen before: The square Google Ad placement before the comments was a video ad that let me watch highlights from last night’s Spurs game. I didn’t embed it, and it wasn’t a traditional ad (I didn’t get redirected to NBA.com or another site). I just got to navigate a menu and play back the highlight right there.

That’s a pretty cool setup. Ad as content…

Does anyone know anything more about this? The only thing I can find online (after a quick Google) are passing references in various Adsense Video coverage (which is different).

I wish I had taken a screenshot. I’ll grab one if I see it again.