I meant to highlight this last week, but if you looked closely at two of the three videos in the previous post, they’re actually directly from NBC. NBC is releasing videos from their shows directly onto YouTube. They’re doing this in addition to allowing viewers to watch episodes online. So, now you can get NBC content from their web site, from iTunes, and also in embeddable form from YouTube. That’s a pretty clever and simple marketing move, and it probably costs them very little to have someone edit these together.

We do similar things here at ESPN, but we haven’t partnered with any of the YouTube’s of the world. It would be nice to be able to blog about SportsCenter clips or Outside the Lines or the Sports Reporters and have the video in context with the post.