I gotta be honest. When I first heard about the E-Ticket idea, essentially creating the equivalent of the Sunday paper’s magazine insert for the web, I didn’t like it. It seemed a bit goofy and like it might be a marketing thing gone awry. Boy was I wrong. The Ichiro E-Ticket a few weeks ago was the first one that got my attention. I actually read the whole thing through. The content was great but the visuals, man, that was an awesome layout.

Last week, they did the Graham Bensinger interview with OJ Simpson, a story as much about Graham, an 18-year old with a radio show on ESPN Radio in St. Louis. Part of what has surprised me, I think, is that ESPN (the TV network) has been involved with the projects, creating pieces for TV that correspond to the E-Ticket for the weekend. Pretty cool stuff.

Which brings me to this week’s E-Ticket: A Wicket Wedding. Amar Shah relates his instant love of cricket when he and his bride went to India to get married. It’s a pretty cool story, and the photos are worth it. And, if you wanted to know the rules, they’re right there.