Went to see “The Island” last night. While the plot had holes you could drive a Mack® truck through, it would have been an okay enough movie, except for one thing: the friggin’ product placements! Now, I understand that product placements are a fact of life, and have even learned to deal with them when “tastefully”done (if there is such a thing). But I left “The Island” feeling like I had paid $10 to watch a 2 hour commercial, complete with multiple shots where the camera lovingly lingered on the logo of one of the ubiquitous products being hawked by the movie studio, to the detriment of the actual plot (such as it was). And it looks like I wasn’t the only one annoyed. Of course, the movie studio has no incentive to cut down on the product placements, since it’s unlikely I would have paid to see the movie again, even if they weren’t trying to shove Aquafina down my throat. So my only chance to protest such a crassness is to boycott the advertisers. Officially on the sh*t list:

Puma
Aquafina
XBox
Amtrack
Calvin Klein
American Express Blue
Cadillac
MSN
Bud
Mack Trucks
Ben & Jerry’s
(any I missed?)

Granted, boycotting Ben & Jerry’s might be hard. Maybe I’ll just do a “time out” for that one…