Have any of you tried the new Coke, Coke Zero? I just bought some today from the cafeteria. It’s, um, interesting. It tastes more like regular Coke, but in a weird way. Not sure if I like it quite yet. The bottle is quite striking though, with the all black appearance. I wonder if the soda is actually darker than normal Coke or if it’s simply a function of the rest of the labeling being black.
Categories: Food and Restaurants, TrendWatch
1:33 pm | 4 comments
June 18th, 2005 at 12:27 am
Today I saw 4 different sampling events for Coke Zero on the Jersey shore. I had to stop at every one of them. This stuff is the best diet soda on the market. You got to try it.
June 20th, 2005 at 11:49 am
If I have to go for reduced calorie, I stick with C2.
June 21st, 2005 at 8:38 pm
We just got some at Target last night, it’s surprisingly good!
July 16th, 2005 at 1:09 pm
According to a friend who works for Coca-Cola, they are marketing their new Coke Zero brand to men. They realize that women are very atracted to the diet coke brand and wanted to develop a product that men could identify with, hence the black and red colors on a white can, and to provide this market segment a zero calorie beverage. He said that they designed the can to look like a can of Bud from a distance hence the black/red colors on the white can.
They did some market research regarding the taste and overwhelmingly the men wanted a drink that tasted just like coke classic and had no aftertaste that would remind them that they are drinking a “diet” beverage. He also said that Coke-C2 is also a beverage marketed to women and they have no plans to discontinue Coke-C2 but they are holding off adding flavorings to both Coke Zero and C2.