I’m watching the end of the Daytona 500. The victory lane at Daytona this year is sponsored by Gatorade (it’s the Gatorade Victory Lane). The weird thing is that as soon as Junior pulled his car into the lane, a NASCAR official immediately places 2 Powerade bottles (oversized) on top of the car. So, you have this shot of Dale Jr. doing his interview with the sign “Gatorade Victory Lane” on one side of his head, and the huge bottle of Powerade on the left side of his head. Can’t imagine Gatorade will be too happy about that (far more shots of Powerade than Gatorade because the Powerade was on top of the car).
That, and Powerade is a Coke product while the backdrop at victory lane had Pepsi logos (among the other sponsors).
Pretty odd…
Categories: Sports
5:16 pm | 2 comments
February 16th, 2004 at 7:49 pm
what is interesting about your post is that I agree whole-heartedly. When an event/company is “branded” as a coke/pepsi company, especailly one that aides in assisting that brand imange, that is taken very seriously. As I think I said a long time ago, my company (Monitor) is a “coke” company, and personal ( my friend specifically), are told “drink pepsi if you like, but the cans must stay hidden.” I am suprized to hear that he was allowed to drink poweraide in the open…
February 16th, 2004 at 7:51 pm
well, like i said, I think they were both sponsors of the same event (the post-race victory lane press conference/celebration).
that’s the odd thing… why would you have PowerAde bottles on top of the car (one of the bottle was an oversized novelty thing) in Gatorade Victory Lane??